Digital Experience & Creative Strategy Leader

Jo Spiker leads the intersection of experience design and campaign thinking. An expert in journey architecture and scalable UX systems, she also drives growth through integrated creative strategy and organic/paid social initiatives for global organizations

DXP/UX/CX

Social Strategy/Design

Campaign Strategy

Case Studies

Work

This work explores how digital strategy, experience design, and campaign thinking shape meaningful interactions between organizations and their audiences. The projects span digital experience (DX), user experience (UX), and customer experience (CX) strategy, alongside organic and paid social media initiatives and integrated advertising campaigns. Each example reflects an effort to align user needs, platform capabilities, and organizational goals within modern digital environments.

DXP/UX/CX

**Gates Foundation Foreign Policy Magazine**

**Not All Hood ft. Malcolm-Jamal Warner**

Social Strategy/Design

Campaign Strategy

Case Studies

These case studies highlight selected UX strategy and experience architecture work developed within complex digital environments. Each example demonstrates how user experience thinking was translated into scalable structures within CMS-driven platforms, supporting member journeys, content governance, and organizational goals. Supporting artifacts and deeper documentation are available within the protected case study library.