Index

Creative strategy and digital design, built with you.

At Spiker, we start from the need we share with you and build from there: pooled resources, challenges named early, and the work taught to your team so it keeps going. You get a partner who prioritizes your internal goods.

Featured: A Guidebook by J R Spiker

Five Actions for Collective Work

Convert collaboration into compounded results.

Five small actions you can run this week with the people you already work beside. Each one takes a sheet of paper and about 10 minutes, and ends with a result you can point to.

Cover of Five Actions for Collective Work: A Guidebook, by J R Spiker
 

Work

This work explores how digital strategy, experience design, and campaign thinking shape meaningful interactions between organizations and their audiences. The projects span digital experience (DX), user experience (UX), and customer experience (CX) strategy, alongside organic and paid social media initiatives and integrated advertising campaigns. Each example reflects an effort to align user needs, platform capabilities, and organizational goals within modern digital environments.

 

Campaigns/Digital Experience

AbbVie

Johnson & Johnson

Gates Foundation Foreign Policy Magazine

Not All Hood ft. Malcolm-Jamal Warner

DCMA

Cory Booker 2020 Presidential Campaign Website Design

Cory Booker


Social Strategy/Design

Bozzuto

JBG Smith


Campaign Strategy

Washington Capitals

Nike

Acuvue

CareFirst


Case Studies

These case studies highlight selected UX strategy and experience architecture work developed within complex digital environments. Each example demonstrates how user experience thinking was translated into scalable structures within CMS-driven platforms, supporting member journeys, content governance, and organizational goals. Supporting artifacts and deeper documentation are available within the protected case study library.

 

Audience Engagement Strategy Framework

Association UX Strategy → CMS-Structured Member Journeys

Association Platform-level UX intervention

Cory Booker 2020 Presidential Campaign

Sweet Spot Studio


 

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Together

 

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