UX & Digital Experience Strategy Leader

Jo Spiker is an executive-level experience strategist specializing in journey architecture, UX systems, and scalable digital experience frameworks.

Work

This work explores how digital strategy, experience design, and campaign thinking shape meaningful interactions between organizations and their audiences. The projects span digital experience (DX), user experience (UX), and customer experience (CX) strategy, alongside organic and paid social media initiatives and integrated advertising campaigns. Each example reflects an effort to align user needs, platform capabilities, and organizational goals within modern digital environments.

DXP/UX/CX

**Gates Foundation Foreign Policy Magazine**

**Not All Hood ft. Malcolm-Jamal Warner**

Social Strategy/Design

Campaign Strategy

Case Studies

These case studies highlight selected UX strategy and experience architecture work developed within complex digital environments. Each example demonstrates how user experience thinking was translated into scalable structures within CMS-driven platforms, supporting member journeys, content governance, and organizational goals. Supporting artifacts and deeper documentation are available within the protected case study library.

**Association UX Strategy → CMS-Structured Member Journeys**

**Association Platform-level UX intervention**

**Cory Booker 2020 Presidential Campaign**

Let’s Work Together

Contact Jo

Index