Cory
2020
Creative Direction and design of website for
2020 Presidential candidate, Cory Booker
The Challenge
Concept:
I started by sketching out information architecture and creating multiple design concepts.
User experience and design of website for the Cory Booker 2020 presidential campaign. The campaign needed to be ready and live in a very short timeframe, on budget, and ready to maximize a new user experience from hour one.
The Solution
Over a decade of experience creating online advertisements and interactive experiences for political campaigns enabled me to create a sharp/bold website for Cory Booker. We kept a critical focus on the smoothest user experience. We extended attributes of the brand across the site to style its look and feel.
Final Design:
Booker’s grassroots and community-organizing ethos reverberates throughout the new campaign site, appealing to a new wave of mobilized voters.
Social Media Meta Share Images
Services Provided:
User experience
Creative strategy
Brand Extension
Digital design