scope

Sweet Spot Studio hired me to design and build an integrated set of creative assets to enable them launch future marketing campaigns and promotions on their own. Their goals were two-fold: acquire new customers and retain existing ones for repeat business. They wanted a creative partner who had a sense of integrated marketing approaches that would collaborate with them and augment their internal capabilities. I determined what creative assets would be most useful in their campaign, and to design and build them. These included a squarespace site, social media post templates, and email templates.

site

Following conversations about the Studio’s needs, wants and desires in a site, I designed two home page concepts for them to choose from. I then started a design and build process. We kept a critical focus on ease-of-use and calls-to-action (CTA’s). We extended attributes of the brand across the site in a big, vivid way.

Visit Website

I designed a series of social media graphics and videos that can be used as paid or earned media (posts or ads). Each graphic or video uses brand colors in a different way, for variety. Each post from the Studio to social media will look different and vibrant. I will foster audience affinity, increasing likes, follows and clicks through to their website.

The real long-term value I provide the Studio was the ability for them to edit these branded assets for future promotions. Using cutting-edge applications including Adobe Spark ™ and Premier Rush™ gives them prosumer platforms that they can easily use, while maintaining the strong brand aesthetic I established.

I designed several email templates for the Studio that could be used as starting points in future email blasts. The templates used placeholder imagery and text that can be replaced when creating a campaign. Each template uses imamergy and brand colors in various ways, to give them options when managing their own marketing efforts. Promotional elements in each email feature calls-to-action that will drive traffic to the website.

“We needed someone to take us from a reputable local brand to a national one. Jo worked with each of our stakeholders to discover the spirit of what we do and stand for. He is a patient, active listener. He delivered a modernized brand that elevated and standardized our look. We're now equipped to advertise to a national audience. “

— Michal Bilick
Executive Director
Sweet Spot Studio